Love is in the air with colourful street installations in Vancouver retail neighbourhoods, and fantastic prize draws on the Love Your City Instagram Account!

15 Business Improvement Associations across the city have teamed up to host a month-long #FindLove initiative throughout February.

Enjoy fun-loving street installations including glistening lights, life-size candy hearts, window decals, street decals, and many expressions of love to warm your heart!

Love to win prizes?!  We love to give them! Here’s how to enter:

  1. Like the Love Your City post & follow us and the neighbourhood of the day.
  2. Tag your 2 favourite local businesses in that area in the comments, along with a friend
  3. For bonus entries, share a post from the local business in your stories, tagging us and the neighbourhood
  4. For 10 bonus entries, head down to that neighbourhood and snap a photo of the love installation (or anything you love in the neighbourhood) and share it to your feed or stories. Be sure to tag @loveyourcity so we see it!
  5. Giveaway ends on February 29th, 2024 at midnight. Check back as we will be posting a chance to win every other day in February and will be announcing the grand prize winner at the end of the month!
  6. Connect @loveyourcitycontest and share the love!


Find Love in the West End

Find our ‘Love Letter’ installations at the Jim Deva Plaza and at 1800 Davie Plaza. We’ve also scattered little love notes along Denman and Davie streets to warm your heart and bring a smile to your face. We could all use a little more love right now.

We also invite you to share your love story or love for the West End by submitting your very own love letter to the neighbourhood for a chance to win daily prizes and our grand prize of a date night for two! Each day of February, we will be giving away a West End toque to a lucky someone who submitted a love story or letter to the West End. Scroll down to read our love letter to the West End, and to submit your very own for a chance to win!

A Love Letter to the West End

Dearest West End, 

Amidst the bustle of Vancouver, where the city’s pulse echoes through our streets, it’s you who captures our heart. A place for everyone,  your tree-lined streets make space for all walks of life. You are a kaleidoscope of colours, cultures, stories and cuisines that deepen and delight the senses. From English Bay’s captivating sunsets to the lively energy and neon lights of Davie Street, every corner reveals a new chapter of our love story.

Your parks and hidden green spaces provide a sanctuary where moments of tranquility intertwine with the vibrant urban rhythm. Oh, the charm of your historic architecture, from heritage homes to art deco gems and modern marvels, creates a stunning skyline where old meets new.

But it’s not just the physical beauty that captivates us; it’s the spirit of community that thrives within your embrace. The shared laughter in the cafes, the warmth of merchants and neighbours greeting each other, and the joyful moments that bring us together in celebration, weave a tale of connection and belonging. 

As the sun sets behind the mountains, casting a golden glow on your streets, we can’t help but feel the warmth of our connection. West End, you are not just a neighbourhood; you are the soul of our city, a beautiful collection of people, and the place we are grateful to call home.

With love, 

The West End BIA

Share Your West End Love Story to Win a Date Night for Two!

Welcome to the West End Love Stories Contest! We invite you to share your heartwarming tales of love, connection, and community in the vibrant West End. Whether you found your life partner here, have a special bond with the community, or have a story to tell about a fellow West Ender, we want to hear it all.

Submission Categories:

  •  Your Love Story:
    Share the magic of how you found love in the West End. From chance encounters at local spots to romantic moments in the neighbourhood, let your love story inspire others.
  • Love letter to the West End:
    Describe the unique aspects of the West End that have captured your heart. Whether it’s the charming local businesses, beautiful parks, or the sense of community, share a picture of what makes the West End special to you.
  • Community Heroes:
    Nominate a community member who embodies the spirit of the West End. Whether they’re a dedicated volunteer, a small business owner making a difference, or someone spreading joy, let us know who deserves recognition.

Terms and Conditions:

By submitting your story, you agree to allow us to share it and any photos you submit as part of the West End Love Stories Contest. 

Thank you for being a part of the West End Love Stories Contest! We look forward to reading your tales of love and connection in and for our beloved community. Good luck!