The West End BIA has eight pedestrian counter cameras installed at strategic locations to measure pedestrian traffic on sidewalks and detect their direction of travel. The counter uses thermal imaging to detect the heat emitted by people moving through the area and provides data around the clock. Since the system uses passive-infrared technology there is no infringement on privacy.
Pedestrian counters measure the impact of events on the streets to better understand foot traffic and visitor trends. These systems gather valuable visitation information that can be used to attract new businesses and to determine optimal operating hours and staffing requirements.